Same instinct.
New table.
I started muffn because I found a space in the baked goods arena that needed filling. I've been gluten-sensitive my whole life and have lived gluten-free for thirty years, long enough to watch the category evolve. But, when it comes to baking, there's only ever been a substitute, a second-place shelf. And in my favorite category, muffins, nothing has ever risen to the occasion.
Until now.
You know the muffins. The heavy, dense, far-side-of-the-counter versions at the coffee shop. The box versions that don't taste like much, other than sugar. I wanted a light, bakery-style muffin that tasted like something.
So I made one.
Debi Lane is a serial entrepreneur, baker, and consumer-brand builder with three decades of experience creating brands people remember.
Her last company, LunchboxWax, began in a one room salon and grew into a national waxing franchise before being acquired by private equity for $20 million.
With muffn, Debi brings the same intention she has brought to every business she’s created: make something worth sharing, make the experience thoughtful, and build a brand generous enough to invite more people to the table.
Because the goal was never just to sell muffin mix.
It was to build something people want to gather around.