Same instinct.
New table.
I started muffn because I saw a space in the baked goods aisle that needed filling.
I’ve lived gluten-free for thirty years, long enough to watch the category evolve from compromise to possibility. But muffins still felt stuck between dense coffee-shop afterthoughts and boxed mixes that delivered more sweetness than substance.
I wanted a light, tender, bakery-style muffin made with grains chosen for flavor, not filler. Gluten-free, naturally.
So I made one.
Debi Lane is a serial entrepreneur, baker, and consumer-brand builder, with three decades spent turning ideas into things people remember.
Her last, LunchboxWax, began in a one room salon and grew into a national waxing franchise before being acquired by private equity.
With muffn, Debi brings the same intention she has brought to every business she’s created: make something worth sharing, make the experience thoughtful, and build a brand generous enough to invite more people to the table.